About Us

J29.11 Coaching


“For I know the plans I have for you….”  This verse is an encouragement for all of us.  That the God who created you has a tailor made plan just for you.  This has been my favorite verse for a long time but in the last year, it has guided my life in a way that I could never  have imagined.  

But part of his plan involves our talents, the natural talents we all have in us. Our mission here at j29.11 is to help every person succeed in their small business or in sales with our success track using their talents.


Hi!  I’m Esta. I have been in the real estate field for 20 years.   During that time, I have been a top producing agent and started and sold a real estate office.   Most of my business has come from repeat and referral business and that part of the business is so important to me.

I specialize in helping independent contractors as well as small business owners.  I primarily do this through one on one coaching to really get down into the weeds  with them and meet their needs.

There are lots of coaches out there.  So why pick me?  The difference between me and most coaches is the following:

  1. I have built a long lasting career.   So many “coaches” come in with two years of experience.  I have 20 and not just there but active and successful year after year for 20.

  2. I’ve made payroll.  It sounds simple, right?  But there are too many coaches who say they want to help you build a business but they have never done it for themselves.

About Esta

Esta Ryder - j29.11 Business Coach

"After purchasing my first home with Esta’s help, I decided to pursue a career in real estate. From the very beginning of my real estate agent career, Esta served as a source of knowledge. She guided me through on how to find and obtain clients, finding properties for clients , writing offers, understanding the steps of contingency's, how to set up a listing and everything in between. Esta tailored her instruction based on my goals, and she continues to help me grow as a real estate agent. Not only was Esta a great agent to buy houses with as a former buyer, she continues to serve as a resourceful and professional broker."

Brady - Real Estate Agent

"I highly recommend Esta of j29.11 training because she has significantly increased my knowledge, skills, and business, as a real estate agent. She has provided me with valuable insight into how to best serve my real estate clients and how to navigate the ever-changing industry. Esta has a true understanding of the real estate industry and is always willing to share her real life experiences as teaching moments. Her passion for teaching and helping agents reach their full potential, in whatever capacity that may be, really shines through. She is incredibly personable and equally as knowledgeable! If you’re serious about growing your business or increasing your skills as a real estate agent, I would highly recommend reaching out to Esta."


Aubrey - Real Estate Agent

"Esta has amazing guidance! Her experience guided me not only in real estate but also in my photography business. I value everything she has helped me with. She gives you the attention needed to help you be successful!"

Heather - Small Business Owner

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